Questions that product managers forget to ask

50+ questions that are essential to remember but painfully easy to forget — for individual contributors to CPOs

Michael Williams
3 min readMay 27, 2021

Product management tends to attract people who are high ownership, who like to help, and who have a strong bias towards action. In many ways this personality cocktail is great. People with those this are fantastic at moving things forward.

But that set of personality traits also can make it hard to step back and see what you’re missing.

“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” — Eisenhower

This list of questions helps me make sure I’m giving attention to the important, not just the urgent. Hopefully they’ll help you do the same.

What questions do you ask yourself? Leave a comment or send me a note on Twitter and I’ll add them with your name.

Questions for releasing a product

Responsibilities: product quality, accessibility, maintainability, visibility

  • How does this look on mobile?

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Michael Williams

Product manager. I write about systems, organizational design, and occasionally crypto. https://twitter.com/mvwi